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Packaged Facts

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By: Sean Moloughney

Editor, Nutraceuticals World

Packaged Facts has also released “Functional, Fortified and Inherently Healthy Foods and Beverages: The U.S. Phood Market.” The report says that “Phoods” and “Bepherages”—packaged foods and beverages providing a positive pharmaceutical benefit beyond basic nutrition by virtue of their inclusion of medically beneficial ingredients—are growing into a huge “niche” market estimated at nearly $25 billion in 2006 and destined to touch $39 billion by 2011. During the five-year period from 2002 to 2006, mass-market sales of phoods grew by 30%, and the report estimates that annual percentage gains will likely remain at 10% over the next two years, but then maintain a steady 9% growth rate thereafter. RTE cereal, which comprises the largest percentage of the total phoods/bepherages market at nearly a third, also commands almost 60% of the total RTE cereal market, exemplifying the heavy competition phoods and bepherages are wielding upon the overall mainstream market.

For more information: Packaged Facts, 240-747-3014; E-mail: tehart@marketresearch.com; Website: www.packagedfacts.com.

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